Previous Judges

The Northern Digital Awards have been judged by digital marketing industry leaders and experts.
Current Judges
Previous Judges include:


Mike Barker | Strategic Leader | Local Government and NHS

Mike Barker started his career in PR working for local authorities and leading agencies within the NW. He moved in house to the NHS in 2002 and has since held a variety of director of communications, corporate affairs and corporate strategy roles. He has held Board level positions within the NHS for the last 20 years holding amongst his responsibilities the communications portfolio. He is currently the CEO of an NHS organisation responsible for a £450m commissioning budget with extensive stakeholder relations programmes.

Laura Bartlett | Founder | House of CoCo

Laura Bartlett is the award winning founding editor and publisher of global magazine House of Coco, sold all over the world as well as in store at Harrods and Selfridges. Having built this business in her tweeties with zero investment from the ground up, Laura is a leading voice for young female entrepreneurs and a larger than life example of failure breeding strength. Laura is a #girlboss with a passion for speaking, inspiring and motivating others to be the best possible versions of themselves. Laura is passionate about encouraging all readers, but especially millennials to live their best lives, to take risks to follow their dreams and be in control of living on their terms.

Rubbi Bhogal-Wood | Social Media Strategist

Rubbi Bhogal-Wood is a social media strategist and founder of two companies: Wild & Form Digital and Skills 4 All, a social enterprise in Oldham. With 20 years of sales & marketing experience under her belt, working for the likes of Microsoft and Facebook partners, Rubbi knows social media and is the go-to expert in this field. Rubbi’s mantra is ‘you control social, not the other way around”, and her purpose is to help her clients and audiences feel empowered, confident, and knowledgeable to become social media savvy. Through her business Wild & Form Digital, Rubbi offers consultancy and strategy sessions for solo, micro, and small businesses and educational organisations. She also regularly speaks at networking events, on radio, on LIVE social media channels, podcasts, and panels. Rubbi hosted her first TEDx Talk in July 2019, discussing social media and mental health. With a no jargon approach, Rubbi is known for her down-to-earth, solid social media advice that empowers audiences to grow their company, strengthen their school brand, or support young people in their social media habits. Most recently Rubbi was appointed Vice-Chair on the Oldham Economic Review Board.

Joanna Bodley | Senior Lecturer In Digital Marketing & Marketing | Manchester Metropolitan University

With over ten years’ experience, Joanna Bodley has seen every side of the industry from creative to comms and large to small agencies, as well as in-house teams. She has developed, implemented and overseen social and digital strategies and provided guidance for a wide range of clients like The Co-operative Bank, Gumtree and Chewits. She has a keen understanding of the complexities involved in making digital, social media, content and advertising efforts a success. She harnesses this as a speaker and professional educator, having delivered training for numerous organisations, including Econsultancy. Jo is now a Senior Lecturer at Manchester Metropolitan University and course director for their MSc Digital Marketing programme. She also runs her own consultancy, Jo & Co.

MARTIN SFP BRYANT | Media and Tech Consultant

Martin Bryant is a consultant, speaker, writer, and educator in the fields of technology and media. He works to help technology companies craft a narrative around their products and business. He was previously Editor-in-Chief of international technology publication The Next Web, and Community Editor at Tech North, where he shone a light on the stories of startups and entrepreneurs in the North of England.

David Chadderton | Head of Digital | Homes for Students Ltd

Following a highly successful first career as an RAF Air Combat Instructor flying Tornado fighters around the world, Dave forged a second career in digital consultancy, working freelance and later for digital and lead generation agencies before finding his home 'in-house'. His data-driven approach to ROI-based digital marketing has helped Homes for Students become one of the biggest student accommodation companies in the UK, growing by over 98% in the last 2 years and generating over £200M revenue pa. His fully integrated approach to all digital channels has been applauded by industry leaders such as SEMRush and Ahrefs, and he's constantly pushing the 'norm', preferring to lead in the sector rather than follow. Away from work, Dave enjoys beach walks on the Wirral with his partner and two Jack Russells, Bella and Bobby (aka @sideeyebob). He does other stuff too, but the beach walks are the best.

LinkedIn profile

Justin Clark | Founder | JustSocial

Justin is a social media and digital crisis communications specialist with more than 10 years’ experience leading social media, PR and digital communications in Government and the public sector, both in the UK and overseas. Justin runs social media consulting firm, JustSocial, providing strategic guidance and support to some of the world’s biggest brands. A regular keynote speaker at major social media conferences across the UK and Europe, Justin is the Chairperson for the UK’s largest public sector social media and crisis communications conference series, and judges some of the world’s biggest industry awards. Justin also runs ‘SocialNorth’, a social media industry event connecting the digital talent across the North of England and works as a Non-Executive Director and Social Media Director for multiple UK agencies.

Stuart Clarke | Director, Paceline PR / Festival Director, Leeds Digital Festival |

Stuart is the co-founder of Paceline marketing and PR consultancy, working with startup and scaleup firms in the tech sector. His 20+ years corporate career saw him creating marketing and corporate relationships teams for the likes of Alliance & Leicester, first direct and TD Bank of Canada. He is a non-executive director and adviser to a number of startups, including Jigsaw, Synap and Calbot, and has helped firms to raise funds, through crowdfunding, angels and VCs. He is also the co-founder and the Festival Director of the Leeds Digital Festival, the largest tech event in the UK. The two versions of the Festival in 2020 saw over 420 events with 45,000 attendees from 60 countries, celebrating all things digital. The annual Tech Nation report saw him named by startups as the most influential person in Leeds; he was also named as one of the top three digital leaders in the UK in the Digital Leaders DL100.

LinkedIn profile


Richard has over 20 years of experience and has helped more than 30 SME Business Owners successfully grow their business to the NEXT LEVEL using the latest digital marketing best practice. His clients tell him, that as well as helping them to successfully grow their business, he give them lots of great advice, helped them focus, help them keep an eye on the bigger picture and not get distracted! He also works with Digital Marketing Agencies and Service providers to enhance their offering to clients and add value to what they do. He also writes about Politics and Digital Campaigning.

LinkedIn profile

Kirsty Devlin | Chief Operating Officer | Coders

Mike Deyes | Deputy Director of Marketing | University of Liverpool

Mike is the Associate Director of Marketing at the University of Liverpool and leads on digital channels. He has a background in PR, communications and fundraising in both charity and education sectors. Mike is a great supporter of industry awards having sat on Northern Digital, Public Sector and other judging panels.

Arianne Donoghue | Founder | Tempest

Having started off her digital career client side over a decade ago, Arianne has worked for both agencies and brands in-house, specialising in all things paid search. She is now back agency side supporting on biddable media digital strategy. A regular on the conference scene, she’s also an editor and contributor at popular site State of Digital.

Arianne Donoghue | Founder | Tempest Marketing

A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK best-known agencies and most-loved brands. She's passionate about helping teams and businesses do the best work they can, through driving strategy, integration and inclusion. Arianne now runs her own small consultancy where she helps agencies and brands maximise their potential.


David is Principal Lecturer in Digital Marketing at Manchester Metropolitan University, where he leads a team of specialist digital marketing academics and runs a number of digital communications programmes. He is co-author of 7th edition of Digital Business & E-commerce Management with Dave Chaffey and Tanya Hemphill. David is Chair of Global Judging Standards for Don’t Panic. His role is to ensure objectivity, transparency and consistency across the judging panels for all Don’t Panic assets, and to provide a quality assurance process in the judging process. He set up Manchester Met’s first part-time MSc in Digital Marketing in 2007, their first full-time MSc Digital Marketing Communications in 2016 and Manchester Met’s Global E-Learning MSc in Digital Marketing. David founded Manchester Met’s Agency Life programme in 2012 to enable students to experience live work skills in the workplace very early in their course. He has enjoyed several spells in academia as well as senior management roles in the digital sector, helped to set up Manchester’s second web design agency back in 1995, He sits on the Board FutureEverything and is a trustee of The Education Trust.

Wayne Field | Head of Customer Data and Measurement Science | Asda

Wayne joined ASDA as head of Customer Data and Measurement Science in 2019. A mathematician at heart, with a degree in Mathematics from Sheffield University, Wayne is never happier than when grappling with data, numbers and solving logical problems. Wayne has extensive experience in leading data science and analytical teams from a number of different industries, in a number of different countries - from Aviva and Sky Bet in the UK, through to William Hill in Gibraltar, Tel Aviv and Krakow. Wayne is now leading ASDA’s charge to transform their digital marketing capabilities, with teams focussing on Customer Analytics, Audience Targeting and Marketing Effectiveness tasked with delivering more relevant, targeted marketing to ASDA’s customers – whilst always measuring and optimising ROI. Outside of work, Wayne enjoys family life in the North Yorkshire countryside with his wife and two children.

Terry Fisher | Director of Digital | Storm Creative

Steven Fry | Stratford Council | Chief Digital Officer

Coral Grainger | Apprenticeships Development Manager | Manchester Metropolitan University

Coral is the Apprenticeships lead for Manchester Met’s new School of Digital Arts (SODA). She manages employer relations and recruitment for the highly regarded Digital User Experience (UX) Degree Apprenticeship, and the Business School’s Digital Marketer Degree Apprenticeship programme. Coral works with businesses to bring the talent and skills need of employers into Apprenticeship curriculum and delivery, so that programmes incorporate the most up-to-date knowledge, skills and behaviour for best practice in digital business. She is currently part of the SODA team creating a ground breaking Creative Digital Design Professional apprenticeship, which will transform the way agencies recruit and develop design talent and studio leaders. Coral's worked in and with Digital Agencies for more than 10 years, and through her own consultancy company has advised government and industry on building talent pipelines for a modern, digital and global

Adam Guerguis | Head of Operations | Airbnb

Based in Montreal, Adam has more than 10 years in search marketing and growth hacking experience. His latest job is Head of Operations for airbnb organic growth. He also has been working with very exciting brands in several industries, languages, and sizes like Yahoo!, MSN, Groupon, UNHCR, Skrill, Paysafe card, and others. Adam is also a digital marketing trainer, guest speaker, mentor, digital marketing blogger since 2010, and a MSc. Marketing Candidate. In his free time, Adam likes coding and reading about marketing,

Simon Halewood | Northern Communications Manager | Willmott Dixon

With 15 years’ communications experience, Simon now oversees internal and external communications in the North for one of the UK’s Top 10 construction companies, Willmott Dixon; driving the business’s commitment to building thriving communities. Starting his career in journalism with the Crewe Chronicle newspaper, the former Business Editor went on to spend seven years with creative agency Beattie Communications in Manchester; specialising in reputational management and delivering audience-driven digital and print campaigns for high-street brands and property and construction businesses, before moving in-house.

LinkedIn profile

Neil Hardy | Digital Director | MID COUNTIES COOP |

Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil

Tom Hill | Head of Digital Marketing | Pretty Little Thing

Tom has over 10 years of experience in Digital Marketing, having worked at independent agencies, network agencies, and in-house. After starting his career agency-side, working on accounts such as Asda, Halfords, Sofology and Ronseal, he made the move in-house, firstly leading the Digital Marketing and Media teams at Sky Bet, before his recent move to Pretty Little Thing, where he is the Head of Digital Marketing. He has previously guest lectured at Leeds Beckett University and Leeds Trinity University, and has also acted as an advisor to multiple ad tech companies. Tom brings a wealth of experience across the entire spectrum of Digital Marketing channels.

Navah Hopkins | Vice President of strategic Marketing | Adzooma

Navah Hopkins is the VP of Strategic Marketing at Adzooma, a platform that makes managing your ad channels easy and fast. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Max Hopkinson | Joint MD | Bind

Max is joint MD of digital marketing agency Bind. He has previously held C level marketing positions at TyresOnTheDrive, Iceland Foods and various technology startups. He learned his trade working as an Industry Manger at Google. Outside work Max is a hands on Dad, teaches children to ski and is governor of Manchester primary school Old Hall Drive Academy. His long term ambition is to change how business (and marketing) is taught in schools by leveraging talent and experience from the private sector.

Brendan Keegan | Senior Lecturer in Digital Marketing | MMU

Senior Lecturer in Digital Marketing, Manchester Metropolitan University Business School Brendan has taught digital marketing at Manchester Metropolitan University Business School for eight years after a short career in agency land. With a background in communications and web development, his research interests centre around strategic digital marketing in the services industry. Recently awarded a PhD in Social Media Marketing Campaign Development, he utilised networks of digital agencies in the North West to develop a conceptual framework of campaign strategy development using new and emergent technologies.

Katrina Kerr | Chair of Chester Bid and Trustee | Storyhouse

Katrina works as a marketing consultant, primarily in tourism and is a trustee of Storyhouse and Chair of the Chester Business Improvement District, an organisation dedicated to positioning Chester as a city that offers the highest all round quality of life. She is also a board member of the Tourism Society. Prior to that she was CEO of Marketing Cheshire, she reformulated the business model to ensure the longevity and commercial viability of the organisation, overhauled its digital channels and footprint, developed its relationship with Visit Britain. Katrina has also worked for a number of multinational communications agencies - Ogilvy, J Walter Thompson, Publicis on campaigns for clients such as HSBC, Unilever, American Express, Reckitt Benckiser and the UK Government. She started her career in HM Diplomatic Service where she worked in Paris and Brussels. Katrina studied languages at the University of Bristol and has an MBA from INSEAD.

Mark Kuhillow | FOUNDER | R.O.EYE

Starting his career on 1994, Marks media roots are firmly planted within the offline direct response world, moving online in 1999. Seeing the opportunity to apply a digital direct response agency model to affiliate and performance marketing campaigns, Mark founded R.O.EYE in 2004. After pivoting the agency into a marketing attribution SaaS platform, the business was acquired by Awin, a division of Axel Springer in 2021.

Steve Kuncewicz | Head Of Creative, Digital & Marketing Sector Group | BLM Law

Steve is a Partner and Head of Creative, Digital and Marketing at BLM Law in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500’s 2019 edition, and was a Co-founder if the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor and Co-Chair of Creative ProManchester.

Zoe Lawrie | Head of Centre of Excellence | The Co-operative Bank

Zoe is a senior communications leader with over 20 years working across marketing, brand and most recently all things digital. Zoe’s career has spanned both agency, FMCG and digital communications for some of the UK’s best known brands. Highlights include product development for Durex, social campaigns for Pilgrims Choice cheese and finding a Paul Hollywood impersonator at short notice for a PR stunt! Currently nurturing a Digital Centre of Excellence at the bank, bringing together a team of UX and content experts who are putting customer at the heart of our digital experiences.

Helen Lee | Account Director | Microsoft

Helen has extensive knowledge and experience having worked in the media industry for 26 years, with a demonstrated award winning history of working in digital. She has very recently relocated to the North, where she is originally from, and joined the team at Microsoft.

Trond Lyngbø | SENIOR SEO CONSULTANT | Search Planet

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Jack Norell | Consultant

Erin Portsmouth | Director of Corporate Affairs | Oldham Cares

Erin is a Chartered public relations practitioner who started her career in private sector marketing and communications consultancies, but for the past eleven years has worked in the National Health Service. She is currently Director of Corporate Affairs at NHS Oldham Clinical Commissioning Group where she oversees a portfolio including communications, engagement, public affairs, equality and diversity, organisational development and governance. She has a Masters degree in public relations, and served on the Chartered Institute of Public Relations North West Group Committee as a volunteer for ten years, also holding a three year term as Chair. She was appointed to the Board of Trustees of homelessness charity Emmaus Salford in 2017.

Ann Rimmer | Director of Brand | UPP B2B |

Born and bred in Lancashire before moving to Salford to study Design and Advertising and later, a postgraduate diploma in Marketing, Ann is proud to have started and grown her agency over the last 21 years in Greater Manchester. Passionate about people, brands, business and marketing, she helps b2b companies build their brand from the inside out. Her first agency, Clock was a top 30 UK b2b agency which Ann merged with Marketecture in 2016 to form Upp b2b. Based in Media City, Upp b2b is a brand and marketing agency specialising in a human-centred approach. Ann is Director of Brand, working with clients globally on their brand and communication strategy. Upp creates, builds and grows b2b brands for clients globally including DHL, Chep, Informa, AO Business and Travis Perkins. Ann is a patron of Bolton Lads and Girls Club and sits on Andy Burnham’s Business Advisory Panel, contributing to helping shape the vision and support for business in Greater Manchester to ensure GM continues to be the best place to live, work and grow a business.

LinkedIn profile

Duke Tanson | Marketing Director | Missguided

Digital started his digital marketing career 16 years ago when he co-founded a digital marketing agency in Leeds. He’s held senior positions for some of the leading brands in the North West including THG and boohoo Group. He is currently the Marketing Director at Missguided.

Naomi Timperley | Co Founder | Tech North Advocates and GSI

Co Founder of Tech North Advocates. Proud to be in the top 50 Computer Weekly Most Influential Women in UK IT 2018, 2019, 2020 and 2021. Naomi is an experienced growth and innovation consultant with established relationships across the UK. She has extensive experience working with start-ups and growth businesses particularly in the tech, digital and creative sectors. Naomi has been a mentor for 8 years and mentored several hundred businesses. She an Honorary Industry Fellow at the University of Salford Business School and chair of the Industry Advisory Board. Naomi also sits on the board of charity Digital Inc and social Enterprise PIE. She was previously Chair of Future Everything and Capital Pilot.

Rebecca Todd | SEO Consultant & Speaker | Honey Pot Marketing

Rebecca is an independent SEO Consultant based in the UK. She has been working with brands all over the world since 2014, including Ryman, MyProtein, Wix, Glade, Sacla', and more. As well as being an advocate of women in tech, Rebecca is passionate about making SEO more accessible. So, her published articles and conference talks are all about encouraging web owners, marketers, and junior SEOs to grow their websites and their confidence quickly and easily. She is also fascinated by the psychology and semantics of search, which are the foundations of her work as an SEO consultant.

Rob Weatherhead | Digital Consultant | Agent Wolf

Rob is a digital consultant advising on digital strategy with business in the UK and globally. He has held board level positions at some of the most successful independent and network agencies in the UK and specialises in technology and media driven solutions. He is a previous winner of UK, EU and regional awards.

Anna Wilson | Head of Digital Development | Tangerine

Anna works day-to-day to build brands online, creating audience-first social media activity integrated with the wider digital footprint to deliver meaningful results for the brand. Over the last 12 years Anna has worked with the team to create multi-award winning campaigns with brands like Yorkshire Bank, Thomas Cook Sport, Virgin Media, Pizza Hut Restaurants and Specsavers.

Claire Worthington | Managing Director | Village Web Company

Claire is a web developer, mentor and digital skills trainer from Stockport in Greater Manchester. She is passionate about digital exclusion and encouraging diversity in the tech industry. Claire is the founder of Village Web Company CIC, a social enterprise, which builds websites and delivers a range of training courses.

Lukasz Zelezny | SEO Consultant |

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics. To get in touch with Lukasz simply search “Lukasz Zelezny” or visit