CAMPAIGN / PRODUCT AWARDS
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
- Objectives & budget
- Target audience & strategy
- Creativity & implementation
- Results & evaluation
- Why you think your entry should win
Any entries that do not include information under all of these headings will be marked down.
DIGITAL TOOL / SOFTWARE / PLATFORM AWARDS
The judges will be looking for a clear description of a digital tool or software, with indication of budget. Judges will be looking for new features / tools added in the last twelve months for the software awards. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
- Total Budget
- Overview of the innovation / software
- Why you think your product should win
Any entries that do not include information under all of these headings will be marked down. Please do ensure your entry or supporting material includes a demonstration of the digital tool / software either in the form of a video or online.
TEAM / AGENCY / RISING STAR AWARDS
Judges will be looking for agencies or teams that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to digital marketing. Judges will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
- Details of the team / agency
- Agency / individual objectives
- Recent work example(s)
- Recent achievements
- Challenges and how these were overcome
- Why you think your entry should win
Any entries that do not include information under all of these headings will be marked down.