Categories


Please see the following descriptions for more information on each category:

CAMPAIGN / PRODUCT AWARDS

Every sector and industry is different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector-based categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Judges will be looking for clear defined objectives, innovative creative solutions, a robust, well thought through and well executed implementation and clear ROI and demonstrable results. We welcome entries using any channel or any number of channels providing they are appropriate to the target audience and deliver exceptional results.

Best Digital Marketing Campaign – Retail

Best Digital Marketing Campaign – Finance

Best Digital Marketing Campaign – Travel / Leisure

Best Digital Marketing Campaign – Entertainment / Sports

Best Digital Marketing Campaign – Third Sector

Best Digital Marketing Campaign – Public Sector

Best Digital Marketing Campaign – Health & Beauty

Best Digital Marketing Campaign – FMCG

Best Digital Marketing Campaign – B2B

Best Digital Marketing Campaign – B2C

Best Affiliate Campaign

Affiliate marketing plays a huge role in the growth and success of many brands. Judges are looking for a campaign demonstrating an effective, innovative use of affiliate marketing to deliver real results and ROI. This may be a campaign that is either agency driven or an affiliate marketer who has built a campaign delivering excellent results.

Best Low Budget Campaign

Sadly, not all clients have huge budgets and when budgets are challenging it is essential that digital professionals take an innovative and creative approach to deliver results. Judges are looking for stand out campaigns delivering excellent results within a budget of £1500 per month.

Best Integrated Campaign

We live in a converging world and taking an integrated approach is often the answer to drive real, measurable results and ROI. Judges are looking for campaigns that are truly integrated making use of a number of different channels to deliver exceptional results.

Best Use of Video

Compelling and engaging video can transform a digital campaign and deliver exceptional results. Judges are looking for a campaign that has video at its heart, is creative, understands its target audience, is watchable, has delivered impressive results and views.

Influencer/Outreach Campaign

Influencers, bloggers and vloggers play an important role in the success of any digital marketing campaign. Judges will be looking for an impressive outreach campaign with clear objectives, that is well researched with creative implementation and delivery and that achieved exceptional results to generate awareness and / or links ultimately to drive sales.

Best Website

Judges are looking for a website that epitomises fantastic design, great user experience and most of all has helped the business it serves. The website could be a brand-new build or work that a company has done to improve an existing site and should demonstrate the impact that it has had.

Best App

Apps are an essential part of everyday life, from travel to health to music or games. Judges are looking for an innovative app which was developed within the past 12 months, met clear objectives, had creative and innovative implementation, has a great UX, an impressive number of downloads. The app can be on either the IOS or Android operating systems.

Best PPC Campaign

PPC has evolved a lot from the days of extensive keyword lists and manual bid changes in a transparent auction. The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.

Best SEO Campaign

Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign.

Best Use of Social Media

Social media dominates our lives and also provides exceptional opportunities to promote, market and influence. Judges are looking for a standout social campaign with clear objectives, exceptional creative, clever implementation and incredible results that set it apart from the competition.

Best eCommerce Website

eCommerce is a huge and influential sector in the North. Judges are looking to recognise a website build or refresh from the last 12 months that delivers significant sales, has great functionality and UX, good on-site search facility, demonstrates high CRO and exceptional user experience.

DIGITAL TOOL / SOFTWARE / PLATFORM AWARDS

Best Martech

A category that recognises innovation in marketing and the companies who are helping to significantly enhance marketing performance. Companies who have built or are marketing platforms that span data, digital and marcomms through to experiential and outdoor. Platforms that marketers and agencies can buy off the shelf or tailor for their use. From enhancing analysis and interpretation of customer data to knowledge systems, customer acquisition services, programmatic buying, video storage platforms and the next big new idea/s, this category allows innovative companies in the North to publicise their marketing wares.

Best Digital Tool or Software

Digital tools and software are essential to monitor, evaluate, plan and execute in today’s competitive digital environment. Judges are looking for the essential, go to and revolutionary tool that enables you to deliver incredible results. This may be for SEO, social media or other purposes and the judges will in particular be looking for innovative changes and developments within the last 12 months.

AGENCY / TEAM AWARDS

Digital Marketing In-House Team of the Year

Recognition of a digital in-house team that produces fantastic results and has made a positive contribution to the industry. The judges will be looking to understand the impact the in-house digital team has had on the success and growth of the organisation it serves, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered.

Search Agency of the Year

Recognition of a specialist search agency that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns delivered on behalf of clients.

Social Media Agency of the Year

Recognition of a specialist social media agency that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns delivered on behalf of clients.

CRO Agency of the Year

Recognition of a specialist CRO agency that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of work delivered on behalf of clients and the impact their work has had on financial results.

Best Small Digital Agency of the Year

Recognition of a small digital marketing agency (up to 20 staff) that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered on behalf of clients.

Best Large Digital Agency of the Year

Recognition of a large digital marketing agency (21 or more staff) that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered on behalf of clients.

Young Digital Marketer of the Year

An award recognising the best Young Digital Marketer in the North. Please note that nominees should be 25 and under on 30 January 2020.

Integrated Agency of the Year

Recognition of a specialist integrated agency that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns delivered on behalf of clients.