News Article ————

Digital Performance to Clap About

Author image Published by [email protected]
Published Date 07.07.2023

In January 2023, Wildcat Digital won Northern Digital’s Best Health and Beauty Campaign award in partnership with one of our longest-standing clients, Your Sexual Health. 

The win helped us to impress a number of prospects as well as existing clients and potential new hires. In fact, since the win, Wildcat has secured a number of high-profile clients like the North East Business Resilience Centre, Marcura – a leading solutions provider for the maritime industry, and Jackson Woodturners – the UK’s largest stair parts retailer. 

We’ve also taken on a couple of new SEO Executives and a PPC Team Leader to help us continue to deliver high-quality work with an increased client load. We’re now looking to hire additional SEO, PPC and Sales talent to help us progress further.

What’s more, winning this award has proven to the team that hard work which represents our values – innovation, methodology and commercial focus – pays off. It has helped to instil confidence and a sense of accomplishment in the team, as well as encouraging drive and motivation.

We hope to see further success in the 2023-24 awards season, recognising some of the great campaigns that we’ve worked on over the past 18 months. 

About our Award-Winning Campaign

Your Sexual Health is a UK-based private STD testing provider with clinics across the whole of the UK, as well as at-home testing options. They came to Wildcat Digital to boost their online presence and establish themselves as the UK’s leading sexual health testing provider.

The key aims of our campaign, Digital Performance to Clap About, were to increase search ranking performance, drive website traffic and increase bookings alongside revenue. With a growing team of SEO and Content experts behind us, our campaign yielded strong results*, including:

Increased Organic Traffic by 154%

A key part of our organic strategy was to create dedicated city pages which link to individual clinics within that region. This allowed us to target a much wider group of people, both those within the area of the local clinic and those within the wider region looking for a clinic that suits their requirements. This contributed to a huge 154% increase in organic traffic between January 2022 and May 2023.

Increased Blog Traffic by 224%

A part of our strategy with Your Sexual Health was to create top-of-the-funnel blog content that targets commonly asked sexual health queries in a direct and educational manner. This top-of-funnel content has proven to be a successful strategy, having increased organic blog traffic by 224% between January 2022 and May 2023.

145 New Top 3 Search Rankings

Our key aim for this campaign was to make Your Sexual Health the number one private STD testing provider in the UK, dominating the online landscape. Since January 2022, we have gained over 145 new top 3 rankings for relevant search terms and 19,922 total new rankings.

75% Increase in Revenue

Since January 2022, revenue through the Your Sexual Health website has shot up an impressive 75% and has recently experienced an all-time high for revenue (28% higher than average).

Will Hitchmough, founder & MD says: “Receiving 4 nominations and being amongst the incredible talent of marketers in the North is an incredible honour in itself, and winning the award made it even more special. I founded Wildcat Digital to be an award-winning agency- I hope this is the first of many.

Wildcat Digital is a digital marketing agency based in Sheffield with a proven track record of helping start-ups, local businesses and SMEs grow through Digital Marketing. We offer SEO, PPC and Paid Social services that are driven by our clients’ unique goals, needs and budgets in order to deliver value and a clear return on investment.

*Note that this data has been updated from the original award submission to reflect the campaign’s ongoing success.

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