Luminate Education Groups’ internal student recruitment marketing team are delighted to be attending the Northern Digital Awards as finalists for Best Digital Marketing Campaign – Public Sector, for our summer student recruitment campaign, which focuses on giving back control to the student. Allowing students to decide their own destination, through digital platforms and Spark AR filters, creating an immersive campaign, which makes engaging in further education more accessible for all.
Our in-house digital team consistently work against four pillars:
- Working towards set KPIs
- Applying learnings to every campaign
- Constantly reviewing the customer journey
- Expanding our digital marketing reach and platforms
As an in-house team we have the power to implement, optimise and test new digital marketing techniques that ultimately will improve prospective students’ experience with our institutions. We always ensure that we continue to improve our output, and have adopted a test and learn approach which is driven by data and insight, rather than opinion. We use a sophisticated automated PowerBI reporting system to review campaigns, built in-house by our Insight Market team, it allows us to feedback optimisation recommendations to our creative team.
As a department we believe in constantly pushing ourselves to reach our audiences to maintain a strong ROI and brand perception. Each digital platform we use has its own individual KPI which is based on industry averages with a 7% increase. These KPIs are reviewed weekly, monthly & quarterly to keep the team focused on producing great quality digital marketing campaigns.
Luminate Education Group is a group of education providers in Yorkshire. We deliver education in further and higher education settings. It’s our job to make a positive difference to the lives of our students, by delivering quality teaching and training opportunities that will improve their future.
We work in partnership with local authorities, employers, third sector organisations and regulatory bodies. By working together, we make bigger and better things happen, and create the best possible outcomes for our students. The members of Luminate Education Group are Leeds City College, Keighley College, Harrogate College, Leeds Sixth Form College, Leeds Conservatoire and University Centre Leeds.