We’re the Continuous Improvement Agency. And that means one thing; never stop striving for better results for our clients. That’s why we brought together a unique blend of strategists, developers, marketeers, and creatives to fuse technological brilliance with proven creative effectiveness; to enable us to optimise our client touch points across the marketing mix and to be a truly integrated marketing agency, accountable for a brand’s continuous improvement at every stage, every time.
As our CEO, Guy Weston, points out, “This campaign is a great example of Creode’s continuous improvement approach, working across all teams within the agency, showcasing our competencies and demonstrating that by taking responsibility for every element of delivery, from creative, to media development, we can deliver exceptional results and help our clients smash their targets.”
This campaign isn’t a quick fix. It was aired to better understand the audience: find them, test the creative and media to identify the most effective channels for a wider roll-out. It’s not just about building awareness, but also generating qualified marketing leads and driving more response. And of course, true to our continuous improvement approach, optimising the procedure along the way, increasing response further whilst also bringing down the cost per lead.
This campaign has achieved great success so far. But it’s not over by any means. We are not only optimising the paid media work, but working on an updated and improved TV ad, in addition to developing our client’s website to incorporate slicker, more intuitive customer journeys and better UX. It doesn’t sound exciting, and sometimes it’s a long process – but it builds a more sustainable client-agency relationship that doesn’t rely on hit and hope marketing – but a clear pathway of measuring, testing and refining. The real excitement is in both seeing what works and optimising that—together with helping our clients sleep better at night! Yes, really!
Every client wants to get people’s heads turned, but they also want an easier working life, less stress and more clarity on their marketing plans—on which they can report back on to their boards. Winning the Best Integrated Campaign Award would be a vindication of our approach and the faith our client has shown in that approach. That’s the case with SJD Accountancy, and we are very proud that they trusted us with this and more coming soon.
Take a look at what makes Creode special here.
Creode is an independent agency with offices in Leeds and London, working with clients including Asda, Vivienne Westwood, Northern Ballet and HM Coastguard.
As digitally integrated pioneers, we transform brands through an infinitely effective combination of technical expertise and irresistible creative marketing.
Technology shapes how humans browse, behave and buy. By engineering the science and blending it with the art of creative persuasion, Creode continuously shapes what people choose, when and why.
Fiercely independent, we’re a digitally integrated agency with a holistic approach to growing your brand—both online and in the hearts and minds of your audience.
Creode has offices in London and Leeds, and works with clients such as Asda, Skipton Building Society, Vivienne Westwood, Scope, Virgin Media, The Spectator, Sipsmith and Channel 5’s The Gadget Show.