David Chadderton | Head of Digital | Homes for Students Ltd
Following a highly successful first career as an RAF Air Combat Instructor flying Tornado fighters around the world, Dave forged a second career in digital consultancy, working freelance and later for digital and lead generation agencies before finding his home 'in-house'. His data-driven approach to ROI-based digital marketing has helped Homes for Students become one of the biggest student accommodation companies in the UK, growing by over 98% in the last 2 years and generating over £200M revenue pa. His fully integrated approach to all digital channels has been applauded by industry leaders such as SEMRush and Ahrefs, and he's constantly pushing the 'norm', preferring to lead in the sector rather than follow.
Away from work, Dave enjoys beach walks on the Wirral with his partner and two Jack Russells, Bella and Bobby (aka @sideeyebob). He does other stuff too, but the beach walks are the best.