Judges Top Tips


Anna Wilson | Head of Digital, Tangerine

“Winning entries tell a story of how a clear problem has been identified and solved in a way that delivers tangible impact to the business.”


David Edmundson-Bird | Principal Lecturer, Manchester Metropolitan University

“Don’t use marketing fluff or try to hide things from us with weird language – if you are trying to hide the truth, bluff or just avoid being direct, it will work against you.”


Tom Cheesewright | Founder, Book of the Future

“Successful entries are ones that show you’ve gone beyond competence to greatness, doing something truly innovative. And they show this with evidence, not adjectives.”


Dawn Anderson | Lecturer, Manchester Metropolitan University

“I look for quantifiable and specific metrics defined at the start of a campaign and evidence it achieved or exceeded these at its conclusion with SMART objectives and evidence of creative, engaging and audience inspiring impact.”


Katrina Michel | CEO, Marketing Cheshire

“I’m looking for ideas with genuine commercial value or which kick of
an original and relevant conversation.”


Mark Kuhillow | Founder, R.O.EYE

“Submissions which detail absolute clarity with objectives, an overview of strategy / implementation / process coupled with detailed results which tie back to the initial objectives will be getting my vote. Can’t wait to see the exciting work people have been working on!”


Tom Armenante | eCommerce Manager, Nicole Farhi, Wolsey & BLK DNM

“I look for great campaigns from start to finish. It’s always good to see attention to detail and to the customer from the briefing stage right the way
through to the end result.”