Published by Sue Johns-Chapman
Published Date 29.01.2025 
Bonded Agency is starting the new year on a high after being nominated for four Northern Digital Awards.
Following an exciting year, where we won Agency of the Year at the 2024 North East Marketing Awards as well as a string of other national and global awards, this year is set to be even bigger for us.
Get to know Bonded
Formed in 2021, we’re the digital and media agency that prioritises connection.
Our team of specialists have decades of experience delivering results for some of the world’s leading brands. Combined with our deep industry knowledge, we provide connected solutions for our clients that maximise results.
Our services are trusted by industry giants including Rugby League World Cup, Barker & Stonehouse and the NHS. In 2024, we onboarded major clients including Bloom & Wild and Bravissimo.
Awards we’re shortlisted for
- Best Agency Culture: Bonded Agency
At Bonded, we strive to not only help our clients connect with their audiences, but also to connect with our team. We take pride in fostering a people-first culture that prioritises flexibility, career growth, and wellbeing. From onboarding major clients to achieving 100% year-on-year growth, our success stems from a connected, thriving team.
In 2024, we have:
- Welcomed 7 new team members
- Celebrated 5 internal promotions
- Maintained a 95% staff retention rate since our launch in 2021
- Achieved 100% year-on-year growth
As one of our core values, wellbeing is at the heart of our culture. To align with this, we partner with the advertising industries wellbeing charity, NABS, to form their North East branch, offering mental health support and wellbeing resources to our team and local community.
We are also a proud supporter of RED January – a charity initiative that encourages people to set movement goals throughout winter.
Steve Underwood, Founder and Managing Director of Bonded Agency said, “At Bonded, we believe connection drives success—whether it’s connecting with clients, audiences, or each other. This nomination is a testament to our commitment to fostering a culture where people and performance thrive together.”
- Best Digital Marketing Campaign – Entertainment/Sports: Bonded Agency & Primal Strength
Strength training equipment specialists Primal approached us with the goal of growing their annual revenue by 25%. This required a campaign that not only drove sales, but also increased their market presence and built brand loyalty.
Our team of specialists across paid search and social quickly got to work developing a dynamic, data-driven strategy.
As part of this, we leveraged third-party data, bespoke reporting and creative testing. This ensured prime visibility of Primal products throughout key moments in the customer journey.
Kevin Sung, Founder and Performance Media Director at Bonded Agency, said: “We were delighted with the results of our work with Primal. We exceeded revenue targets whilst increasing ROAS meaning we scaled at better efficiency. As well as increasing revenue, Primal gained a larger market share and 20% increase in repeat customers”.
We exceeded revenue targets whilst increasing ROAS meaning we scaled at better efficiency.
- Best Digital Marketing Campaign – Real Estate: Bonded Agency & The Arch Company
The Arch Company is the leading specialist for railway arch commercial properties in the UK. Before approaching us, they relied heavily on commercial agents to fill their properties. But they were looking to reduce their reliance on agents to reduce fees and find a more cost-effective solution.
That’s where we came in. We partnered with The Arch Company to launch their first-ever paid search campaign. What initially started as a three-month trial, quickly demonstrated that paid search could outperform their previous agent-led model, leading to bigger budgets and a long-lasting relationship.
Kevin Sung said: “The success of our paid search activity with the Arch company led to a higher volume of enquiries at a lower cost. This significantly reduced their reliance on agents and drove higher-value property enquiries”.
- Best Digital Marketing Campaign – Fashion: Bonded Agency & Bravissimo
Bravissimo specialise in creating bras and cup-size swimwear for women with D+ cup sizes. Despite being a household name in the UK, Bravissimo were looking to launch in the US market and partnered with Bonded to help them tackle the challenge.
The US lingerie market is dominated by major competitors, including Victoria’s Secret and SKIMS. Our challenge was to introduce Bravissimo to a new audience and drive multi-million-dollar revenue. Whilst also solidifying their brand presence in a highly competitive market.
To do this, we leveraged a strategic combination of paid search and paid social with a full-funnel approach. Helping to set Bravissimo apart from competitors, we focused on education and authenticity, highlighting the brand’s superior fit and comfort for women with fuller busts.
Our innovative, data-driven approach reached 1.6 million women in New York City alone, as well as:
- An 845% uplift in gross revenue
- Maintaining a low 48% Cost of Sale
- Exceeding Bravissimo’s revenue target by 26%
Kevin Sung, said: “Our strategic approach delivered maximum impact and exceeded Bravissmo’s revenue target. We’re incredibly proud of the results that we achieved in the fiercely competitive US market.”
What do the Northern Digital Awards mean to us?
As one of the most prestigious awards in the Northern marketing community, being nominated for four awards means so much to us as an agency. We’re honoured that some of the incredible results we delivered for our clients in 2024 have been recognised in this way.
Connect with Bonded
Discover why we’re an award-winning full-service agency committed to helping businesses better connect with their audiences. Whether you’re looking for expert media consultancy or innovative strategies to drive results, get in touch today.
Connect with us on LinkedIn, Instagram, Facebook, and X to stay up-to-date with the latest industry news and insights.
Plus, don’t miss our upcoming Future Trends Report, packed with expert analysis of 2025’s emerging trends.
