2021 Winners
The 2021 Northern Digital Awards were announced in a virtual celebration of #digital in the #North on Thursday 28 January. Congratulations to all of our 2021 Winners!
Winner Assets What Our Winners Say Trophy Shop
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Our Event Sponsors & Partners
Testimonials
"The awards ceremony reminds us how strong digital performance is in the north of the UK and it’s great to have this recognised at an event. As an agency, it’s great to come together with agencies and businesses from the north to recognise some of the fantastic work completed over the last 12 months and celebrate in true northern style!"
Cedarwood Digital
"The Northern Digital Awards is a highly anticipated event that celebrates the outstanding achievements of digital marketing agencies across the North of England. Simul Digital’s nominations across multiple categories highlight our expertise and dedication to excellence. We are proud to have been shortlisted for the following awards: Best PPC Campaign, Best Ecommerce Website, and Best Small Digital Agency of the Year."
Simul Digital
"We couldn’t be more thrilled to be a finalist across all six of the categories we entered. outbloom was created as an accessible solution for brands looking for innovative solutions and experienced partners for their performance marketing. This is the first time we have entered the Northern Digital Awards since founding outbloom, so to be shortlisted against our peers, many of which we know personally is a true testament to our values and success over the past 18 months. We couldn’t be more proud to be shortlisted, and are looking forward to awards night (we all know Northerner’s know how to party!)"
outbloom
“We couldn’t be prouder to be shortlisted for the third year on the trot, and especially when we have secured a place on the shortlist in four award categories! We take these awards very seriously and always find it rewarding to be recognised independently for the hard work that we as a team, together with our partners put in day in day out. Whilst the wider market conditions have been challenging over the last twelve months, we have managed to deliver another record breaking year and we can never underestimate the contribution of our partners to our continued success. We’re looking forward to attending the Northern Digital Awards together with our Northern based partners and hopefully toasting a victory!”
Paul Thompson Face the Future
“It’s amazing to be shortlisted for the Northern Digital Awards for the third year in a row. As a proud Yorkshireman and Northern company, we’re delighted to be shortlisted alongside the best campaigns and digital business’ in the North. Being recognised shows the power of teamwork, with Face the Future’s performance continuing to positively trend against the market, which is seeing negative growth. We’re looking forward to attending the Northern Digital Awards with the team from Face the Future and Green Ginger Digital. Good luck to everyone that has been shortlisted!”
First Digital
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