Starting kinder conversations: Wrapped shortlisted at the Northern Digital Awards 2026

Everybody Deserves Kindness is celebrated by the Wrapped Team and the Northern Digital Awards.

We’re proud to share that Wrapped has been shortlisted at the Northern Digital Awards 2026, with two nominations recognising our work with Leeds Beckett University’s Obesity Institute.

Our campaign, Every Body Deserves Kindness, has been named a finalist in:

• Best Digital Marketing Campaign – Education
• Best Digital Marketing Campaign – Healthcare

The nominations celebrate a digital campaign designed to help schools address body image, weight stigma and kindness from an early age, using empathy, co-creation and child-led storytelling to create meaningful impact.

Using digital marketing to support education and healthcare

The Every Body Deserves Kindness campaign was created for Key Stages 1 and 2, supporting teachers to start age-appropriate conversations around weight stigma and bullying in the classroom.

Developed in partnership with Leeds Beckett University’s Obesity Institute, the campaign responds to growing concerns around children’s mental health, body confidence and wellbeing – showing how digital marketing can play a role in both education and public health.

Co-designed with children, shaped by lived experience

A core principle of the campaign was co-creation. Rather than speaking to young people, we worked with them.

Through a series of creative workshops, children shared their lived experiences of body image, kindness and bullying. Their voices directly shaped the campaign’s creative direction, resulting in a short film and a teaching pack linked to the national curriculum.

By putting children at the heart of the process, the campaign became more inclusive, more relatable and more effective. Giving teachers practical tools to approach sensitive topics with confidence and care.

Recognised at the Northern Digital Awards

Being shortlisted in both Education and Healthcare categories reflects the cross-sector impact of the work and the power of digital campaigns to support social change.

We’re also proud to be defending our title in the Best Digital Marketing Campaign – Education category, following our win at last year’s Northern Digital Awards.

For Wrapped, this project represents the kind of work we believe in most: people-first, insight-led digital marketing that creates positive, real-world outcomes.

“We’re immensely proud of the Every Body Deserves Kindness campaign and the difference it’s making in young people’s lives.” Says  Wrapped CEO Becky Robinson. “Knowing it’s supporting mental wellbeing now, and helping shape a more compassionate future for the next generation, makes this campaign especially meaningful.”

Thank you to our partners

We’d like to thank Leeds Beckett University’s Obesity Institute for their trust and collaboration, as well as the children, educators and teams who helped bring Every Body Deserves Kindness to life.

You can find out more about the campaign here: Every Body Deserves Kindness