Published by Sue Johns-Chapman
Published Date 22.12.2025 
About Aware Digital
Aware Digital creates digital experiences that help brands grow. We specialise in eCommerce strategy, design, development and optimisation, focusing on platforms that scale, such as Magento (Adobe Commerce), Shopify Plus, and modern headless architectures.
We combine data-driven insight with creative design, ensuring every project delivers measurable impact. Our work is guided by the goal of creating platforms that perform, convert and evolve alongside the brand.
The Audio‑Technica Project
Audio‑Technica is a globally recognised brand for high-performance headphones, microphones and professional audio equipment. They approached us with a clear goal:
Create an eCommerce experience that reflects the brand’s quality, improves conversion, and supports future growth.
The existing site faced challenges with navigation, product discovery and performance. Customers found it more challenging to locate products, and the site wasn’t converting as effectively as it could.
Our brief was to deliver a premium, high-performing, user-friendly eCommerce platform that also supports the brand’s long-term commercial goals.
Our Approach
User-Focused Design
Audio‑Technica serves a wide range of customers – from professional sound engineers to casual consumers. We mapped user journeys to ensure everyone could navigate the site intuitively.
The design focused on:
- Clear product categorisation and navigation
- Accessible technical product information
- Smooth purchase flows with clear calls to action
This approach ensured users could find and buy products quickly while enjoying a seamless experience.
Performance and Optimisation
We prioritised speed and reliability, improving both front-end performance and server response. Efficient image delivery and asset management helped create a fast-loading site, even during traffic peaks.
After launch, the site achieved a 25% improvement in page load speed, resulting in lower bounce rates and higher engagement.
Conversion-Driven Development
Checkout and product pages were redesigned to reduce friction and guide users through the purchasing process. We also implemented strategic upsell opportunities and clearer product messaging.
Within the first quarter post-launch:
- Conversion rate increased by 15%
- Average order value improved
- Customers reported a smoother, more enjoyable shopping experience
Collaboration
From the outset, we worked hand-in-hand with the Audio‑Technica team. Regular workshops and feedback sessions ensured we were aligned on goals and able to solve challenges quickly. This partnership approach was a key factor in the project’s success.
What This Nomination Means to Us
Being shortlisted for the Northern Digital Awards is more than recognition; it validates the hard work, skill and strategic thinking that went into this project.
“Being shortlisted for Best eCommerce Site is a great recognition of our team’s work. We are proud of the results we achieved and the way we collaborated with Audio‑Technica to deliver a platform that performs.”
- Andy Jones, Aware Digital Co-founder.
“Entering the awards gave us a moment to reflect on our process and outcomes. The nomination motivates the team and confirms that focusing on strategy, User experience and performance delivers real impact.”
- Stuart Otter, Head of Technical
Thank You to Audio‑Technica
We also want to thank the Audio‑Technica team. Your clarity of vision and commitment to quality made this project possible. This nomination recognises your ambition as much as ours.
Looking Ahead
This nomination is a milestone that reminds us of what can be achieved when strategy, creativity and technical expertise come together. We are excited to continue delivering eCommerce experiences that help brands grow, perform and stand out.
Learn More
If you are looking to improve your eCommerce platform, optimise conversion, or create a digital experience that truly reflects your brand, visit our website to start the conversation.
